Now Florida Blue
As of April 2, 2012, Blue Cross Blue Shield of Florida, Inc. has become Florida Blue. The new name, logo and tagline – “In the pursuit of health” will soon be utilized in signage, sponsorships and advertising.
As of April 2, 2012, Blue Cross Blue Shield of Florida, Inc. has become Florida Blue. The new name, logo and tagline – “In the pursuit of health” will soon be utilized in signage, sponsorships and advertising.